Foundation of KORE
KORE was founded as a wellness concept that encourages and promotes self-care and work balance. It was vital to create spaces that enable women to work, take care of themselves and enjoy delicious drinks. Mental health and wellness are fundamental to sustaining the economic role of women as well as beauty that stems from the inside when feeling good.
KORE was created with a purpose to promote standards of beauty that transcend physical appearance. The new standards of beauty are all about feeling good from the inside. KORE advocates for beauty that stems from the inside as a result of self-care and empowerment. The concept allows customers to enjoy an exceptional experience through offering different nail services, delicious coffee menu and comfortable seating zones.
Personal
purpose
The brand’s concept stem from the founder’s personal struggles to maintain work-life balance. This inspired the creation of an environment that enables the completion of tasks and self-care while enjoying delicious drinks and snacks. Multitasking is now possible at KORE where women can work/study, get coffee and a nail service without the need to hop from one place to another.
Disrupting the
beauty industry
KORE is a place where comfort and getting things done could happen simultaneously. The combination of both concepts, Koffee and Kare, enables KORE to become a brand that stands out, not just as a nail’s spa, but as a concept that gives customers access to multiple services at once and a sense of empowerment and self-recharge.
Celebrating the diversity
of women roles
Whether you are a bride, a working mom, a household or just a student who wants to get her nails done without skipping studying/working hours, you will find your safe space here.
It is also vital that KORE employes and allows for a variety of roles from different females in the community. Whether it is a barista, nail technician or a social media member, it is a concept founded, operated and run by different women based on their skill sets. They all come together in this one spot to make KORE fulfill its promise to clients.